The Jewelry Channel is announcing a face lift for its web site. Along with the enhancements, they even have a blog now. Welcome to the Blogosphere jewelry folks!
From The Jewelry Channel:
The Jewelry Channel, a leading television jewelry retailer, today announced it has completed a major redesign of its online site, www.tjc.tv. The company has enhanced the site to offer not only online jewelry "Web Drop" auctions but also an array of information and retail options for consumers.
"The site enhancement represents not only an improvement in function and usability but also atmosphere and options," said Sri Burugapalli, president of the Jewelry Channel. "We sought to provide a complete shopping experience whether the customer is purchasing via TV broadcast, online retail or an interactive auction."
The new site includes multiple enhancements specifically created for online customers. The major added value improvements include:
A jewelry store for browsing and purchasing available items at a set sale price, rather than a drop-auction format. Customers can search and sort items by type of apparel, metal, gemstone, shape, price or name.
Interactive and social media content including user forums and a blog by The Jewelry Channel hosts
A home page "Spotlight Item" featuring a luxury jewelry piece at a significant reduction in price
Video brochures featuring the high-end Illiana Collection and new Rhapsody line of platinum jewelry
Live broadcast of The Jewelry Channel 24-hours a day
See full article.
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[Source: The Jewelry Weblog]
