According to a recent survey conducted by Jewelry Consumer Opinion Council, the number of consumers who actually bought silver jewelry for the occasion is 56% higher than those who were planning on buying silver jewelry for their mom. Compare with the same survey conducted in 2006, there is a 200% increase on consumers who intended to buy silver jewelry and a 6% increase on those who actually bought silver. According to the same survey, silver jewelry has surpassed white gold as the second favorite for Mother's Day and earrings and necklaces (including pendants with chains) has remained the two most popular category.
About one-third of the survey participants spent less than $100, with 30% spent $100-$200 and 30% spent $200-$1000. With 50% of all participants were planning on spending $100-$300, it means a lot of consumers wanted more but spending less at the end.
Consumers wants fine jewelry but at a lower price point. Unlike traditional plain silver or costume jewelry, premium design silver jewelry with rhodium finish has the appeal of a precious metal with the look and feel of fine jewelry at the price most consumers can afford.
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[Source: Wholesale Silver Jewelry News]
